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10 Fatal Website Marketing Flaws
Ed Taylor is the the founder of the Internet Marketing Group and has been an Internet marketing speaker and Website Results Improvement Coach since 1994. (In fact, Ed is Google's Top Ranked Internet marketing speaker, see for yourself click here.)
Ed has been acknowledged as a unique & distinctive authority in the field of Internet marketing and website conversions by The Hass School of Business at the University of California at Berkley, the University of San Diego, Inc. Magazine, The International Council of Shopping Centers, and dozens of other prestigious organizations.
Ed Taylor's
10 'Fatal Flaws' of Small Business Websites- 2008
I have compiled a list of what I consider to be the 10 Most Costly Website Marketing Mistakes a small business can make in 2008. I call them Fatal Flaws.
FATAL FLAW# 1. Failure to Leverage the 'Elements of Incremental Gain'. You can significantly improve your profit margins by converting a larger percentage of your website visitors into customers. Your website elements like headlines, content, page layout, image placement, button size and color, video, color choices all play a major role in how well your website 'converts' visitors into customers or leads. It's time to leverage these elements .
FATAL FLAW# 2. No compelling, benefit oriented content. It's long been said that content is king. It's still true but in 2008 your content should include video. Video is already playing a huge role in demonstrating value, building trust, establishing credibility, etc. Watch my video on compelling content- Click Now.
FATAL FLAW# 3. Second-rate Search Term Research. You must identify your best search terms for search engine optimization and Pay Per Click listings. This cannot be left to chance; you must KNOW what terms your targeted visitors are searching on. Failure to do so can kill the return on your search engine marketing investment.
FATAL FLAW# 4. Take your organic search engine ranking too casually. Search engine rankings are just too important to treat casually. You must consistently pay attention to your organic rankings, and your competitors rankings, This is the foundation for continuous improvement of your search rankings. I have been providing this information to my clients for years and as competition increases in 2008 it will become essential.
FATAL FLAW# 5. Fail to monitor traffic sources and their associated costs. I cannot believe how much money is WASTED by small businesses who get sold ads, links, and Pay Per Click listings that produce little or no qualified traffic. This is not necessarily a fatal flaw but t is certainly a stupid mistake.
FATAL FLAW# 6. Not having optimized landing pages for local and long tail search terms. Conversions start with qualified visitors finding what they are looking for. Optimized landing pages give the search engines what they need to rank the pages well and at the same time they allow you to tailor your message for that particular visitor. Fail to implement this strategy in 2008 and your competitors will eat your lunch.
FATAL FLAW# 7. No 'pull component' in your website. Today websites are like phone numbers, everyone has one. You must find a way to differentiate yourself from your competitors and give your prospective visitors a compelling reason to visit your website.
FATAL FLAW# 8. Fail to use your 'pull component' in both online and off-line marketing. Once you have a compelling reason to get visitors to your website you must let them know about it in ALL of your advertising. By aggressively getting the word out you can gain a pre-emptive advantage over your competition.
FATAL FLAW# 9. Take website your MARKETING too casually. In today's increasingly competitive Internet marketing environment a well meaning, technically competent, webmaster can inadvertently kill the 'marketing elements' of your website. For example too little content, too much content, duplicate content, unspiderable content, programming choices and dozens of additional things can ruin your chances for top search engine rankings and I won't even start on all the ways your webmaster can inadvertently reduce your website conversions.
In 2008 YOU MUST understand and keep a close eye on your website marketing strategies. Receive some FREE guidance at my April 22, 2008 Webinar- "How to Achieve Top Google Rankings & Maximize Your Website Conversions" Click Here for details and to register
FATAL FLAW# 10. Not including a website marketing advisor as a part of your team. Website success is not a technical accomplishment. Website success is the result of MARKETING. You must identify appropriate traffic building strategies (SEO, SEM, e-mail, etc,). You must see to it that your strategies are properly executed and that the results are monitored. Your Conversion Elements must be tested to maximize the number of leads or sales generated from your website visitors. This is WEBSITE MARKETING.
I know #10 sounds a bit self-serving but it's absolutely true, in 2008 you need a website MARKETING advisor to make sure your website gets found by your potential customers and then converts these visitors into actual leads or sales.
How much would your profits increase if your could boost your website results by 10%, 20% even 30% or more? And don't forget the lifetime value of these new customers and any referrals they bring....
Could a Personal Website Marketing Improvement Coach help your website play a larger, more effective, role in your business in 2008? ed@edtaylor.com
Ed has been acknowledged as a unique & distinctive authority in the field of Internet marketing and website conversions by The Hass School of Business at the University of California at Berkley, the University of San Diego, Inc. Magazine, The International Council of Shopping Centers, and dozens of other prestigious organizations.
Ed Taylor's
10 'Fatal Flaws' of Small Business Websites- 2008
I have compiled a list of what I consider to be the 10 Most Costly Website Marketing Mistakes a small business can make in 2008. I call them Fatal Flaws.
FATAL FLAW# 1. Failure to Leverage the 'Elements of Incremental Gain'. You can significantly improve your profit margins by converting a larger percentage of your website visitors into customers. Your website elements like headlines, content, page layout, image placement, button size and color, video, color choices all play a major role in how well your website 'converts' visitors into customers or leads. It's time to leverage these elements .
FATAL FLAW# 2. No compelling, benefit oriented content. It's long been said that content is king. It's still true but in 2008 your content should include video. Video is already playing a huge role in demonstrating value, building trust, establishing credibility, etc. Watch my video on compelling content- Click Now.
FATAL FLAW# 3. Second-rate Search Term Research. You must identify your best search terms for search engine optimization and Pay Per Click listings. This cannot be left to chance; you must KNOW what terms your targeted visitors are searching on. Failure to do so can kill the return on your search engine marketing investment.
FATAL FLAW# 4. Take your organic search engine ranking too casually. Search engine rankings are just too important to treat casually. You must consistently pay attention to your organic rankings, and your competitors rankings, This is the foundation for continuous improvement of your search rankings. I have been providing this information to my clients for years and as competition increases in 2008 it will become essential.
FATAL FLAW# 5. Fail to monitor traffic sources and their associated costs. I cannot believe how much money is WASTED by small businesses who get sold ads, links, and Pay Per Click listings that produce little or no qualified traffic. This is not necessarily a fatal flaw but t is certainly a stupid mistake.
FREE Website Marketing Evaluation Click Here
FATAL FLAW# 6. Not having optimized landing pages for local and long tail search terms. Conversions start with qualified visitors finding what they are looking for. Optimized landing pages give the search engines what they need to rank the pages well and at the same time they allow you to tailor your message for that particular visitor. Fail to implement this strategy in 2008 and your competitors will eat your lunch.
FATAL FLAW# 7. No 'pull component' in your website. Today websites are like phone numbers, everyone has one. You must find a way to differentiate yourself from your competitors and give your prospective visitors a compelling reason to visit your website.
FATAL FLAW# 8. Fail to use your 'pull component' in both online and off-line marketing. Once you have a compelling reason to get visitors to your website you must let them know about it in ALL of your advertising. By aggressively getting the word out you can gain a pre-emptive advantage over your competition.
FATAL FLAW# 9. Take website your MARKETING too casually. In today's increasingly competitive Internet marketing environment a well meaning, technically competent, webmaster can inadvertently kill the 'marketing elements' of your website. For example too little content, too much content, duplicate content, unspiderable content, programming choices and dozens of additional things can ruin your chances for top search engine rankings and I won't even start on all the ways your webmaster can inadvertently reduce your website conversions.
In 2008 YOU MUST understand and keep a close eye on your website marketing strategies. Receive some FREE guidance at my April 22, 2008 Webinar- "How to Achieve Top Google Rankings & Maximize Your Website Conversions" Click Here for details and to register
FATAL FLAW# 10. Not including a website marketing advisor as a part of your team. Website success is not a technical accomplishment. Website success is the result of MARKETING. You must identify appropriate traffic building strategies (SEO, SEM, e-mail, etc,). You must see to it that your strategies are properly executed and that the results are monitored. Your Conversion Elements must be tested to maximize the number of leads or sales generated from your website visitors. This is WEBSITE MARKETING.
I know #10 sounds a bit self-serving but it's absolutely true, in 2008 you need a website MARKETING advisor to make sure your website gets found by your potential customers and then converts these visitors into actual leads or sales.
How much would your profits increase if your could boost your website results by 10%, 20% even 30% or more? And don't forget the lifetime value of these new customers and any referrals they bring....
Could a Personal Website Marketing Improvement Coach help your website play a larger, more effective, role in your business in 2008? ed@edtaylor.com
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