You'll soon enough figure out what I'm all about but this post is about you and the exploration of the philosophy, practicality and feasibility of Nurturing as a permanent fix the challenge of staying in touch. As in, the right messages, communicated to the right people, from the right people, at the right time, in the right media, and doing it as an automated process.
Comments, intelligent rebuttals, questions, are invited as the seed for this thread. Lets plant a few seeds of our own.
Jim

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You want to share your expertise with the world, create a great lifestyle, and income beyond charging for labor. Writing a book crossed your mind. Who has time?

Writing booklets takes less time, money, and stress than writing a book, and brings many benefits. If you already wrote a book, divide it into booklets, making more from the parts than the whole.

Author status from a booklet opens doors for you:
* Speaking engagements
* Service and product sales
* Radio, television, airline, online, and print interviews
* Large quantity booklet sales
* Leveraging contents to other formats
* Joint sales and marketing ventures

Booklets are written in short action steps, giving a jump-start in your topic, with concrete information, in 16 – 24 pages. As your reader experiences success, they want more of you as they test drive you. A booklet is a profit center and marketing tool. Every copy you sell brings direct revenue and promotes you.

Each reader is your marketing representative. They may be a large-quantity decision-maker for their company's promotional purposes. A company or association promotes your business with each booklet they distribute. They paid you to promote you. They may be or know a reporter or producer to schedule an interview. The reader may have contacts for licensing your booklet to another language or format. You may be the person to consult or train. They may need speeches in different locations or departments. Any of that happens from a booklet. The possibilities are endless. Write on a topic you enjoy and is lucrative so you offer a choice of the booklet, your services, or both. They may buy booklets first, hire you later, or buy both together. What is your first booklet?

Paulette Ensign personally sold over a million copies in four languages of "110 Ideas for Organizing Your Business Life," without a penny on advertising. www.tipsbooklets.com

© 2008 Paulette Ensign

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