Watering your business garden during an impending drought.
Sep 27 2008, 9:33 PM EDT
| Post edited: Sep 27 2008, 9:33 PM EDT
Psychologists will tell us that during times of fear, anxiety, confusion and doubt, clients and prospects alike almost invariably begin to draw their friends close and keep them there.
Clients are not much different. All kinds of brand new issues arise that will require trusted and still available "true-friends of the business". This is surely no time to be absent.
As Mae West, the famous commedianne from the 20's used to say,"Outta sight is outta mind and outta mind is outta money, honey".
So this time, Affection is truly the antidote for defection. Stay in touch, Regularly. Sincerely, Intelligently, Interestingly and Always Helpfully.
Use the newly affordable technology to appear in the history of customer relarionship management, to automate this vital component.
Intently study and capture the vital information on your most important clients first and gradually expanding your circle of influence.
Now is clearly the time to affirm and solidify their confidence in their selection of you.
As the ancients wrote long ago: "Only the nurtured seed produces the abundant harvest"
Good Nurturing
Jim
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